How We Reduced Acquisition Cost By 15%

Aplos - Overcoming Digital Marketing Advertising Challenges for Non-Alcoholic Beverage with Hemp (CBD) while reducing acquisition costs.

Performance Marketing Management

In the evolving landscape of the beverage industry, Aplos, a non-alcoholic beverage brand, found itself facing a unique challenge in digital advertising due to the presence of hemp extract, specifically CBD, in its product line. With strict regulations and limitations surrounding hemp-related products, Aplos sought to leverage digital advertising channels to drive customer acquisition and raise awareness about its innovative beverages. Recognizing the importance of paid social, programmatic advertising, and search engine marketing (SEM), Aplos partnered with the Radiance Collective to overcome these challenges and develop a successful digital advertising strategy.

The Challenge

Aplos faced several obstacles in its quest to effectively advertise its non-alcoholic hemp-based beverages. The legal and regulatory landscape surrounding CBD and hemp products presented limitations on how Aplos could promote its offerings through digital channels. This made it essential to find creative and compliant strategies to reach its target audience and drive customer acquisition.

The Goal

The primary objective for Aplos was to leverage paid social media advertising, programmatic advertising, and SEM to increase brand visibility and drive customer acquisition. By navigating the regulatory restrictions and finding innovative ways to reach the right audience, Aplos aimed to generate awareness and interest in its unique hemp-infused beverages.

The Results

Increased website traffic by 150% within 3 months

Achieved 20% month-over-month revenue growth

Reduced acquisition cost by 15% while maintaining high-quality traffic

Generated 2.5X return on ad spend